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| Newsletters: |
| Many businesses and not-for-profit organizations rely on regular newsletters to keep clients/members/supporters informed. As SweetCopy I provide text for newsletters including feature stories, Q & A expert columns, news updates and interview stories. Successful newsletters require extensive research and sensitive interviewing techniques to bring out the best in compelling subject matter. My interview experience ranges from compassionate dialogs with individuals on organ transplant waiting lists to uplifting sagas of triumph over adversity. In expert Q & A columns and cover stories I am often asked to translate complex scientific, legal or medical jargon into more accessible language. |
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| Not-for-Profit Annual Reports and Fundraising Letters: |
| A well-written fundraising letter can make the difference between a successful appeal and a disaster, and yet many organizations don't realize the importance of this task. Whether you are reaching out to previous donors or expanding your list of contributors, the language that represents an organization shouldn't be left to chance. Not-for-profit organizations also need annual reports that communicate their mission, accomplishments and goals for the coming year. As SweetCopy I've written letters and annual reports for foundations, not-for-profit associations, divisions of universities and dance companies. |
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| Brochures: |
| Brochures are essential tools for both education and sales promotion. The right language sets the tone that sends the appropriate message to a targeted audience. As SweetCopy I contribute the text, working closely with your designer, or in collaboration with one of the designers I routinely recommend. My recent work includes a profile of a company that builds modular bridges around the world and guides to Tourette Syndrome aimed at legal and educational professionals. |
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| Web Content: |
| Nearly every business and organization needs a website for both sales and educational purposes. While glitzy graphics are great attention-getters, content is what inspires repeat visitors. As SweetCopy I've supplied content for websites offering a variety of products and services, from imported Italian menswear and custom murals to dance instruction and graphic design. As the demand for a presence on the web increases, more and more consultants use websites as virtual portfolios. The continuing challenge is to maintain a high rate of return to the site with new and exciting updates in content. |
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